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Axie Infinity, the blockchain-based game that set the Play-to-Earn (P2E) world on fire in 2021, has undergone profound transformations. Once considered a genuine source of income for many, it now presents itself in a new, more mature, and complex form. The question that naturally arises, especially among Italian and European players, is whether investing time and money in this universe of digital creatures is still a profitable choice in 2025. The answer is not simple and requires a deep analysis of its current ecosystem, which balances gaming tradition with financial innovation.
The golden era, when winning a few battles was enough to accumulate significant earnings in Smooth Love Potion (SLP) tokens, is over. The game’s economy has undergone a drastic downsizing to ensure long-term sustainability. Today, Axie Infinity is no longer the “money machine” of the past but has evolved into a diversified ecosystem offering multiple earning strategies, albeit with a very different approach. Understanding these dynamics is crucial for anyone considering entering or returning to the world of Lunacia, the Axie universe. If you want to learn the basics, you can check out our beginner’s guide to NFT games.
The most significant transition for Axie Infinity was the shift from the original model to Axie Infinity: Origins. This new version revolutionized the gameplay, introducing a more strategic turn-based combat system, runes, charms, and the ability to evolve Axies’ body parts. The goal of Sky Mavis, the development studio, was clear: to make the game fun and competitive first and foremost, moving away from the pure “play to earn” mechanism that had generated unsustainable inflation of the SLP token. Consequently, SLP rewards from simple victories have been drastically reduced or removed from some modes.
This change has had a profound impact on the internal economy. Sustainability has become the watchword, with a focus on balancing the creation (minting) and destruction (burning) of tokens. The introduction of crafting mechanics that require SLP to create new NFT items (runes and charms) is one of the measures taken to give the token new utility and control its supply. This evolution has transformed Axie Infinity from a simple P2E game into a complex GameFi (Game Finance) ecosystem, where strategic skill and dedication are rewarded more than mere participation.
One of the barriers to entry for Axie Infinity during its peak popularity was the high initial cost of purchasing a team of three Axies. Today, the situation is very different. With the introduction of Axie Infinity: Origins, you can start playing for free using non-NFT “starter” Axies. This option allows new players to familiarize themselves with the game mechanics without any financial investment, a crucial step in lowering entry barriers and attracting a wider audience.
However, to compete at the highest levels and access real earning opportunities, you still need to purchase a team of NFT Axies. The cost can vary enormously: you can find basic Axies for a few dollars, but a competitive team capable of climbing the leaderboards can require an investment of hundreds or even thousands of dollars. The price depends on the rarity, abilities, and synergy of the chosen creatures. The wisest strategy for a beginner is to start with the free Axies, study the current meta-game, and only then invest in a well-thought-out NFT team.
The days when earnings came almost exclusively from farming SLP are over. In 2025, the Axie Infinity ecosystem offers a much more diverse range of profit opportunities that reward skill, strategy, and long-term investment. The main source of income for competitive players comes from the Origins leaderboards. At the end of each “era” (a sub-season), players in the top positions on the leaderboard receive rewards in AXS, the game’s governance token. These rewards can be very substantial for top players.
Besides competitions, there are other ways to monetize. AXS staking allows you to earn passive income, with Annual Percentage Yields (APY) that can be very attractive, though variable. Another frontier is Axie Infinity: Homeland, the game mode tied to owning Land. Here, players can gather resources, build structures, and earn tokens through active management of their land. Finally, breeding (mating Axies to create new ones) and trading rare or collectible Axies on the marketplace remain potentially profitable activities for connoisseurs.
The approach to NFT games like Axie Infinity in Italy and Europe reflects an interesting cultural dualism. On one hand, there’s a strong component of tradition and caution, typical of Mediterranean culture, which leads many to view the volatility of cryptocurrencies and digital assets with skepticism. The idea of “investing” in a video game can seem foreign to those accustomed to a clear separation between leisure and work. However, the European NFT gaming market is growing, with Italy expected to reach a value of $0.4 billion by 2034.
On the other hand, a drive for innovation is emerging, led mainly by younger generations and a growing adoption of Web3 technologies. Europe, while growing more slowly than Asia, represents a market with enormous on-chain transaction volumes. Greater regulatory clarity, such as the MiCAR (Markets in Crypto-Assets Regulation), is creating a safer environment for investors and players. In this context, Axie Infinity positions itself as a bridge between the world of traditional gaming and the new digital economy, attracting both pure gamers, fascinated by its strategic complexity, and those interested in exploring new forms of earning crypto by playing games.
Investing time and money in Axie Infinity in 2025 involves a careful assessment of risks and opportunities. The main risk remains the volatility of the cryptocurrency market. The value of AXS and SLP tokens, as well as the Axie NFTs themselves, can fluctuate significantly in short periods. Furthermore, the game is constantly evolving: a balancing update can make a previously strong team much less effective, devaluing the investment made. It is also crucial to consider the legal and tax aspects; earnings from apps and online games must be declared, following current regulations.
The opportunities, on the other hand, are tangible for those who approach the game with dedication. The Axie Infinity ecosystem is one of the most mature and developed in the GameFi sector. The Sky Mavis team continues to release updates and expand the game’s universe, as demonstrated by the development of Homeland and the introduction of new mechanics. For skilled players, tournaments and leaderboards offer the chance for real earnings. For investors, staking AXS and owning rare assets like Land or collectible Axies can be a bet on the long-term future of a project that has already shown great resilience. It’s also important to be aware of the privacy risks associated with Play-to-Earn apps.
In conclusion, Axie Infinity is still profitable in 2025, but not for everyone and not in the same way as in the past. The “gold rush” era, where anyone could generate passive income with a minimal investment, is definitively over. Today, the game requires skill, strategic dedication, and a deep understanding of its complex economic ecosystem. It is no longer a way to make easy money but has transformed into a potentially rewarding hobby or a serious battleground for professional esports players.
For the casual player, the fun is guaranteed by the strategic depth of Origins, with the possibility of modest earnings. For the investor or hardcore player, profit opportunities exist and are tangible, but they require a significant commitment of time and, often, capital. The key is to approach Axie Infinity with realistic expectations: see it as an innovative and engaging game with a potential earning layer, rather than a guaranteed financial investment. Its ability to blend gaming tradition with technological innovation makes it a fascinating case study in the ever-evolving landscape of Web3.
To start playing Axie Infinity, you need to purchase a team of at least three NFT creatures called Axies. Although the initial cost was high in the past, with the introduction of Axie Infinity: Origins, you can start with free non-NFT Axies. However, to access the play-to-earn mechanics and earn cryptocurrency rewards, you still need to invest in NFT Axies, whose price can vary greatly depending on their characteristics and the market situation.
Yes, it is still possible to earn, but the profits are no longer what they were during the 2021 golden age. Earnings primarily come from winning battles to obtain tokens like SLP (Smooth Love Potion) and AXS (Axie Infinity Shards), from trading rare Axies on the marketplace, and from staking AXS tokens. Profitability heavily depends on the player’s skill, investment strategy, and the value fluctuations of the cryptocurrencies linked to the game.
The main risk is the volatility of the cryptocurrency market. The value of the earned tokens (SLP and AXS) and the Axies themselves (NFTs) can fluctuate drastically, affecting real earnings. Other risks include growing competition in the play-to-earn gaming sector, which could reduce Axie’s user base, and changes to the in-game economy decided by the developers, which can alter earning strategies.
Axie Infinity: Origins represents a significant evolution of the original game. It introduced a more strategic combat system, new cards and abilities, and most importantly, the ability to start playing for free with non-NFT Axies. This has lowered the barrier to entry for new players. The goal was to make the game more accessible and fun, partially shifting the focus from pure ‘play-to-earn’ to a ‘play-and-earn’ model, where fun is a central element.
You don’t need to be an expert, but a basic understanding is essential. To play in the earning mode, you must set up a digital wallet like Ronin Wallet, which is the Ethereum sidechain the game operates on. You will also need to interact with cryptocurrency exchanges to buy your first Axies (if you choose the paid route) or to convert earned tokens (SLP, AXS) into traditional currency like the US Dollar. Many online guides can help beginners with these steps.