In Brief (TL;DR)
Discover how BeMyEye and Roamler let you turn your trips around town into an earning opportunity by completing simple in-store missions with your smartphone.
All you need is a smartphone to start earning by performing simple tasks, like checking product placement on a shelf or verifying current promotions.
We analyze how these apps work, from the types of missions available to potential earnings, so you can start monetizing your time.
The devil is in the details. 👇 Keep reading to discover the critical steps and practical tips to avoid mistakes.
In the era of the gig economy, opportunities to supplement your income or create a small alternative revenue stream are increasingly accessible thanks to smartphones. Among these, mystery shopping apps like BeMyEye and Roamler stand out, turning consumers into literal “eyes” for major brands. These platforms allow you to earn money by performing simple missions inside stores and supermarkets, combining the convenience of technology with companies’ need to collect real-time data from the field. It’s a flexible way to monetize your time, especially during daily errands.
The concept isn’t new: mystery shopping has existed since the 1940s as a tool for companies to assess service quality and adherence to corporate standards. The innovation lies in making this activity a micro-job accessible to everyone. Through an app, anyone can become a field agent, verifying product placement on a shelf, checking prices, or photographing promotional materials. This approach fits perfectly into the European market context, particularly in Italy, where the Mediterranean culture of local commerce merges with the strategies of large-scale retail.
Mystery Shopping in the Digital Age
Mystery shopping has undergone a profound transformation with the advent of digital technology. Once reserved for professionals hired by specialized agencies, it is now an activity open to millions of people thanks to crowdsourcing platforms. Companies, from Coca-Cola to Nestlé, rely on these apps to get quick and widespread information directly from points of sale. This allows them to react promptly to issues like an incorrectly applied promotion or an out-of-stock product, thereby optimizing their sales strategies. For the user, it means turning a normal trip to the supermarket into an earning opportunity, while also helping to improve the shopping experience for everyone.
The growth of the gig economy in Italy and Europe has created fertile ground for the success of these applications. According to recent data, millions of workers rely on digital platforms to supplement their income, driven by the search for flexibility and autonomy. BeMyEye and Roamler meet this need by offering micro-jobs that do not require a long-term contractual commitment. The user freely chooses which missions to accept based on their location and availability, managing everything via smartphone. This fusion of technological innovation and market demand is a concrete example of how work is changing shape in the 21st century.
BeMyEye: The Brand’s Eye in the Field
BeMyEye is one of the most well-known mystery shopping apps in Europe, with a community of over two million users. Its operation is simple and intuitive: after downloading the app and creating a profile, the user sees available missions in their area on a map. Each “job” includes a detailed description of the tasks to be performed, the offered payment, and the maximum time to complete it. Once a mission is booked, you go to the designated store and follow the instructions, which usually consist of answering a questionnaire and taking a few photos as proof.
Types of Missions and Potential Earnings
Missions on BeMyEye are varied. They range from a simple check for a product’s presence on the shelf to verifying a promotional campaign, and even full audits on the layout of an entire product category. Some tasks may require brief interaction with store staff, acting as a true mystery shopper. Payments vary based on the complexity and urgency of the mission, starting from a few euros for 5-10 minute tasks up to more substantial amounts, which can reach up to 25 euros. Although it can’t replace a salary, with consistency, it’s possible to accumulate a decent monthly sum, paid directly to a bank account or PayPal.
Pros and Cons of BeMyEye
The main advantage of BeMyEye is its flexibility. There are no strings attached or obligations: you work when and where you want. The app offers an active earning opportunity, turning time spent grocery shopping into a profitable activity. However, there are also disadvantages. The availability of missions heavily depends on the geographical area, with a higher concentration in large cities. Furthermore, competition can be high, and the higher-paying missions get booked quickly. Some users complain about the strictness in photo validation, which, if not compliant with the required standards, can lead to the rejection of the mission.
Roamler: Beyond Mystery Shopping
Roamler, originating in the Netherlands and popular in Italy through a partnership with Doxa, takes a slightly different approach by introducing elements of gamification. Here too, the core activity is mystery shopping, but the experience is structured in levels. By completing the initial training missions, the user accumulates experience points (XP) that allow them to level up and unlock more complex and better-paying tasks. This system encourages active participation and quality work, creating a community of more experienced and reliable users. Payment is handled via PayPal or bank transfer and has no minimum withdrawal threshold.
Missions, Levels, and Community
Missions on Roamler are similar to those on BeMyEye: price checks, stock verification, photos of displays. The key difference lies in the level-based system. Initially, few low-paying missions are available. As you gain experience and prove your reliability, you gain access to more interesting “paid” tasks. This mechanism, while requiring an initial time investment, rewards consistency and accuracy. Roamler also focuses heavily on its community, offering a direct communication channel with the support team via chat to resolve doubts or problems during missions.
Pros and Cons of Roamler
Roamler’s strong point is its professional growth system. Gamification makes the experience more engaging, and the ability to unlock higher-paying missions is a strong incentive. This can lead to potentially higher earnings compared to other platforms once you reach the higher levels. The main drawback is the initial “slowness”: before you can earn significant amounts, you need to complete several unpaid training tasks. As with BeMyEye, mission availability is greater in urban centers, making the app less attractive for those living in more remote areas.
BeMyEye vs. Roamler: Which App Should You Choose?
The choice between BeMyEye and Roamler depends on your expectations and availability. BeMyEye is ideal for those looking for immediate earnings without too many frills. Its interface is straightforward: you see a mission, book it, and complete it. It’s perfect for sporadic use, to earn a few extra euros without an ongoing commitment. Roamler, on the other hand, is aimed at those willing to invest some time to build a solid profile and access greater earning opportunities in the long run. Its level-based system rewards quality and consistency, almost like a growth path within the platform. For those looking for an alternative, there are also other platforms like Crowdville or Ipsos i-Say.
Tradition and Innovation: The Role of the Mystery Shopper in the Mediterranean Market
In a market like Italy’s, characterized by a strong connection to tradition and a dense network of small shops coexisting with large-scale retail, on-the-ground data collection takes on strategic value. Mystery shopping apps like BeMyEye and Roamler represent a bridge between digital innovation and commercial tradition. They allow major brands to virtually “enter” thousands of points of sale, from the suburban supermarket to the specialty store in the city center, to understand how their products are perceived and presented. This real-time flow of information is crucial for adapting marketing strategies to a specific cultural context, where shopping habits are still influenced by local factors.
Practical Tips to Maximize Your Earnings
To succeed with mystery shopping apps, it’s not enough to just accept missions. It’s essential to be precise and professional. Before starting, carefully reading all the instructions is the most important step to prevent your work from being rejected. During the mission, it’s crucial to take clear, bright photos that frame exactly what is required. Another tip is to enable notifications to be alerted as soon as new missions are published, as the best ones are assigned in minutes. Finally, to optimize time and travel, it’s useful to plan a route that allows you to complete multiple missions in the same area. Reliability is a key factor: the confidence with which you operate can make all the difference, as explained in the complete guide to the security and reliability of reward apps.
Conclusion
BeMyEye and Roamler represent two valid opportunities for anyone looking to earn extra money flexibly through mystery shopping. They don’t promise to replace a full-time job, but they offer a smart and modern way to monetize your free time, turning normal daily activities into paid micro-jobs. The choice between the two platforms depends on personal goals: BeMyEye for those seeking immediacy, Roamler for those aiming for gradual growth. Both are a clear example of how the gig economy is reshaping the world of work, offering an interesting alternative to more traditional earning methods like paid online surveys. The key to success, in any case, lies in precision, speed, and the ability to turn simple tasks into an income opportunity, managing accumulated rewards effectively, as illustrated in the guide to convert points into cash.
Frequently Asked Questions
Earnings vary based on the complexity and frequency of missions. For a single task, payment can range from about 3 to 25 euros. It’s not a fixed salary, but a way to supplement your income and earn some extra cash in your free time. Consistent users report being able to reach interesting amounts, but this requires constant effort and the willingness to travel within your area.
Yes, both applications are considered reliable for payments. Once a mission is completed and approved, the payment is credited to a virtual wallet within the app. From there, you can transfer the money to your bank account or a PayPal account. Generally, payments are processed quickly, sometimes even instantly for small amounts.
The missions are varied and usually consist of small verification tasks inside stores and supermarkets. You might be asked to photograph how certain products are displayed on shelves, check prices and promotions, verify the presence of promotional materials, or act as a true mystery shopper to evaluate service quality. There are also missions to be done from home, such as surveys or questionnaires.
No specific skills are required. You just need a smartphone with a good camera and an internet connection. The most important thing is to carefully follow the instructions provided for each mission, and be precise and honest in reporting the information. Some more complex missions, which might require interacting with store staff, are usually paid more.
Yes, mystery shopping is a legal and recognized activity used by companies to monitor service quality. Regarding tax matters, earnings from these occasional activities must be declared as “miscellaneous income” if you exceed a certain annual threshold set by law. It is always advisable to get information on current regulations or consult a professional to properly manage your tax situation.
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