American Express: Complete Guide to Credit Cards

Published on Jan 09, 2026
Updated on Jan 09, 2026
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A range of American Express credit cards (Blu, Essential, Gold, Platinum and Business) arranged on a dark wooden table, with the Platinum card in the foreground.

Welcome to the ultimate guide to American Express credit cards. If you are looking for the perfect Amex card for you, you are in the right place! American Express offers a wide range of cards, each with unique benefits and features, designed to meet your financial needs and lifestyle.

In this comprehensive guide, we will explore the most popular American Express cards in detail, comparing their costs, benefits and requirements. Whether you are a frequent traveler looking for lounge access and travel insurance, a shopping lover who wants to earn Membership Rewards® points, or a professional looking for solutions for your business, you will find the perfect Amex card for you.

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Let’s begin this journey into the world of American Express!

Entry-Level American Express Cards

The entry-level American Express cards are a great starting point for those who wish to enter the Amex world and benefit from its services and advantages. These credit cards offer a mix of simplicity, convenience, and access to rewards and exclusive offers.

American Express Blu

The American Express Blu card is the ideal choice for those looking for an easy-to-use card with no annual fee for the first year. With this card, you can accumulate Membership Rewards® points for every euro spent, which you can then use to obtain travelproducts or experiences.

  • Annual fee: €0 for the first year, then €35 per year
  • Credit line: personalized, up to €10,000
  • TAN: 14.99%
  • TAEG (APR): 23.69%
  • Payment flexibility: possibility to pay for purchases in installments at preferential rates

The Blu card also offers insurance for your travels and purchases, as well as dedicated 24-hour customer service.

American Express Essential

If you prefer a card with no annual feeAmerican Express Essential is the perfect solution. This card allows you to get cashback on purchases, directly to your bank account, without having to accumulate points.

  • Annual fee: €0 for the first year, then €6.50 per month
  • Credit line: personalized, up to €12,500
  • TAN: 12.00%
  • TAEG (APR): 19.69%
  • Payment flexibility: possibility to pay for purchases in installments at preferential rates

With American Express Essential, you save on every purchase and have access to exclusive offers for travelrestaurants and shopping.

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Premium American Express Cards

American Express: Complete Guide to Credit Cards - Summary Infographic
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Elevate your lifestyle with premium American Express cards, designed to offer an exclusive experience and unparalleled benefits.

American Express Gold

The American Express Gold card is a gold credit card and represents your passport to a world of privileges. With this card, you will have access to a rich Membership Rewards loyalty program®, which allows you to accumulate points for every purchase and use them for travelhotelsshopping and much more.

  • Annual fee: free for the first year, then €20 per month
  • Credit line: personalized, up to €15,000
  • TAN: 14.00%
  • TAEG (APR): 24.19%
  • Payment flexibility: wide choice of options, including full balance, installments or personalized

But the benefits don’t end there. The Gold card also offers you:

  • Unlimited access to airport lounges worldwide
  • Comprehensive travel insurance, including medical coverage, baggage and trip cancellation
  • Exclusive discounts and offers at selected restaurants, hotels and shops

American Express Platinum

The American Express Platinum card is synonymous with luxury and prestige. This card is designed for those who desire an unparalleled travel experience, with personalized services and exclusive benefits.

  • Annual fee: €60 per month
  • Credit line: not pre-set
  • Payment flexibility: Maximum flexibility, with various repayment options

With the Platinum card, you will have access to:

  • Unlimited access to American Express Centurion lounges and over 1,300 airport lounges worldwide
  • Elite status at luxury hotel chains like Marriott Bonvoy and Hilton Honors
  • Annual travel credits for flights, hotels and transportation services
  • Dedicated 24-hour concierge service, ready to assist you with your every need

American Express Centurion (Black)

The American Express Centurion card, also known as the Black Card, is the most exclusive and prestigious card from Amex. This card is not accessible to everyone: membership is by invitation only, reserved for a limited number of selected clients.

The benefits of the Centurion card are shrouded in mystery, but they are rumored to include:

  • Access to exclusive events and unique experiences
  • Personalized concierge services of the highest level
  • Limitless benefits and privileges in the world of travel, luxury and shopping
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American Express Credit Card Comparison Table

American Express credit cards with passport and smartphone on desk
This guide analyzes the costs and benefits of American Express cards to help you choose the ideal one.
FeatureAmerican Express BluAmerican Express EssentialAmerican Express GoldAmerican Express PlatinumAmerican Express Centurion (Black)
Annual fee€0 first year, then €35 per year€0 first year, then €6.50 per month€20 per month after the first free year€60 per monthUpon request
Credit lineUp to €10,000Up to €12,500Up to €15,000Not pre-setUnlimited
TAN14.99%12.00%14.00%14.99%Not applicable
TAEG (APR)23.69%19.69%24.19%16.00%Not applicable
Payment flexibilityInstallments at preferential ratesInstallments at preferential ratesWide choice of optionsMaximum flexibilityPersonalized
Main benefitsMembership Rewards points, travel and purchase insuranceCashback on purchases, exclusive offersMembership Rewards points, lounge access, travel insuranceCenturion lounge access, hotel elite status, travel credits, conciergeAccess to exclusive events, personalized concierge services, unlimited benefits
Ideal forThose starting with AmexThose looking for savings and cashbackFrequent travelers and rewards loversLuxury travelers and those seeking exclusive servicesSelected clients with high spending capacity
Notes: information on American Express cards may vary over time. It is advisable to consult the official American Express website for the most up-to-date details. The American Express Centurion (Black) card is available by invitation only and is reserved for a selected clientele.
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American Express Business Cards

The American Express Business cards are designed to simplify business expense management and offer exclusive benefits to professionals and entrepreneurs.

American Express Business

The American Express Business card is the ideal solution for those looking for a simple, convenient card with no annual fee for the first year. This card offers the flexibility needed to manage business expenses, with payment deferment of up to 48 days.

  • Annual fee: Free for the first year, then €75 per year (tax deductible)
  • Credit line: Not pre-set, with access to additional spending capacity, extra-bank and free
  • Payment flexibility: Up to 48 days interest-free

The American Express Business card offers numerous benefits for your business:

  • Supplementary Cards: you can request additional cards for your collaborators, with an annual fee of €36 each.
  • Security: the card comes with fraud protection and offers dedicated customer service 24 hours a day, 7 days a week.
  • Free replacement card: in case of loss or theft of the card, you can request a free replacement.
  • Purchase insurance: the card offers purchase protection against accidental damage and theft.

American Express Business Gold

The American Express Business Gold card is the ideal solution for small and medium-sized enterprises that want a versatile card rich in benefits.

  • Annual fee: free for the first year, from the second year €14.50 per month (tax deductible)
  • Credit line: Personalized, based on the company’s needs
  • Payment flexibility: Up to 51 days interest-free

With the Business Gold card, you can:

  • Accumulate Membership Rewards® points for every euro spent, to use for travel, hotels, shopping or to obtain discounts on business expenses
  • Access expense management tools, such as detailed reports and the ability to assign supplementary cards to employees
  • Benefit from travel insurance and purchase protection, for greater peace of mind during business trips

American Express Business Platinum

The American Express Business Platinum card is designed for the most demanding professionals, who seek a premium experience even in the business world.

  • Annual fee: €60 per month (tax deductible)
  • Credit line: High, based on the company’s needs
  • Payment flexibility: Up to 51 days interest-free

In addition to the benefits of the Gold card, the Business Platinum offers:

  • Unlimited access to American Express Centurion lounges and over 1,300 airport lounges worldwide
  • Elite status at luxury hotel chains
  • Annual travel credits for flights, hotels and transportation services
  • Dedicated 24-hour concierge service, to meet every travel and business need
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Comparison Table for American Express Business Credit Cards

FeatureAmerican Express BusinessAmerican Express Business GoldAmerican Express Business Platinum
Annual feeFree for the 1st year, then €75 per year (deductible)Free for the 1st year, then €14.50 per month (deductible)€60 per month (deductible)
Credit lineNot pre-setPersonalizedHigh
Payment flexibilityUp to 48 daysUp to 51 daysUp to 51 days
Main benefitsSupplementary cards, security, purchase insuranceMembership Rewards points, expense management, travel insuranceCenturion lounge access, hotel elite status, travel credits, concierge
Ideal forSmall businesses and professionals looking for a simple and affordable cardSmall and medium-sized businesses that want to earn points and manage expensesDemanding professionals seeking a premium experience and exclusive benefits
Notes: information on American Express Business cards may vary over time. It is advisable to consult the official American Express website for the most up-to-date details.

Absolutely! Here is the section dedicated to American Express offers and promotions:

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American Express Offers and Promotions

American Express regularly offers exclusive offers and promotions for its cardholders, making the experience even more rewarding. These offers may vary over time, so it is always advisable to check the Amex website or mobile app to stay updated on the latest news.

Welcome Bonus

Some American Express cards offer welcome bonuses for new cardholders. These bonuses may consist of:

  • Extra Membership Rewards® points, to be used for travel, hotels, shopping or other rewards
  • Cashback on purchases made within a certain period
  • Discounts or credits for specific services or partners

Amex Offers

The Amex Offers program allows you to get discountscashback or bonus points at a wide range of shops, restaurants, hotels and other partners. The offers are personalized based on your spending habits and can be activated directly from your card.

Special Promotions

American Express periodically launches special promotions dedicated to specific events, times of the year or spending categories. These promotions may include:

  • Double or triple points for purchases in certain categories
  • Exclusive discounts on travel, hotels or experiences
  • Access to special events or pre-sales

Refer a Friend

The Refer a Friend program allows you to earn bonus points by inviting your friends to apply for an American Express card. The more friends you invite, the more points you earn!

Absolutely! Here is the paragraph expanded into a full chapter, delving into American Express’s commitment to sustainability:

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American Express and the Commitment to Sustainability

American Express is not only a leader in the payments sector, but also a company committed to promoting a more sustainable future. The company has undertaken several initiatives to reduce its environmental and social impact, contributing to the well-being of the communities in which it operates.

Reducing Environmental Impact

American Express has set ambitious goals to reduce its carbon emissions, investing in renewable energy and promoting energy efficiency in its offices. The company is also committed to reducing water consumption and minimizing waste production, adopting recycling and material reuse practices.

Support for Local Communities

American Express believes in the power of small businesses as an engine of economic and social growth. Through the Shop Small program, the company encourages its customers to support local shops, offering promotions and incentives for purchases at small businesses.

Social Initiatives

American Express’s social commitment also extends to supporting various charitable causes. Through the Global Giving program, cardholders can donate their Membership Rewards® points to non-profit organizations operating in various sectors, such as education, health and the environment.

Diversity and Inclusion

American Express promotes an inclusive corporate culture, valuing diversity and equity in every aspect of its business. The company is committed to creating a work environment where all employees feel respected and valued, regardless of their background.

A Sustainable Future

American Express’s commitment to sustainability is a continuous journey, involving all aspects of the company. Through concrete initiatives and ambitious goals, Amex aims to build a future that is fairer, more inclusive and respectful of the environment.

How to Choose the Right American Express Card for You

Choosing the ideal American Express credit card can seem complex, given the wide range of options available. However, with a clear understanding of your needs and priorities, you can find the perfect card that fits your lifestyle and spending habits.

Key Factors to Consider

  • Spending habits: analyze your monthly expenses and identify the categories where you spend the most. If you travel often, a card with travel benefits like the Gold or Platinum might be the best choice. If you prefer online or in-store shopping, a card with cashback or Membership Rewards® points might be more advantageous.
  • Lifestyle: consider your lifestyle and passions. If you love luxury and exclusive travel, the Platinum or Centurion might meet your needs. If you prefer a simpler and more affordable card, the Blu or Essential might be more suitable.
  • Financial goals: think about what you want to get from your credit card. Do you want to accumulate points for future travel? Get discounts and cashback on purchases? Have access to exclusive services? Defining your goals will help you choose the card with the most relevant benefits for you.
  • Costs: carefully compare the annual fees, interest rates and any commissions applied by the different cards. Make sure the costs align with your budget and the benefits you will get from the card.
  • Benefits: evaluate the benefits offered by each card, such as airport lounge access, travel insurance, loyalty programs, travel credits and concierge services. Choose the card with the benefits you find most useful and advantageous.

One More Tip

Do not hesitate to contact American Express customer service to ask for information or clarification on the different cards. Their team of experts will be happy to help you find the solution best suited to your needs.

In Brief (TL;DR)

American Express offers a wide range of credit cards, from entry-level options like Blu and Essential, ideal for those seeking simplicity and savings, to premium cards like Gold and Platinum, designed for travelers and luxury lovers.

For professionals and companies, Business cards offer personalized solutions for expense management and exclusive benefits.

With various payment options and rich loyalty programs, American Express has the perfect card for every need and lifestyle.

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Conclusions

disegno di un ragazzo seduto a gambe incrociate con un laptop sulle gambe che trae le conclusioni di tutto quello che si è scritto finora

In this comprehensive guide, we have explored the wide range of American Express credit cards, from entry-level options like the Blu and Essential, designed for those seeking simplicity and value, to premium cards like the Gold and Platinum, ideal for frequent travelers and luxury lovers, to the ultra-secret Centurion. We also delved into Business cards, designed to meet the specific needs of professionals and companies.

Each American Express card offers a unique mix of benefitscosts and requirements. For this reason, it is essential to carefully evaluate your spending habits, lifestyle and financial goals before making a decision.

If you are looking for a card that offers you flexibility in payments, a rich loyalty program with Membership Rewards® points, airport lounge accesstravel insurance and a touch of luxuryAmerican Express surely has the right solution for you.

Don’t forget to also consider American Express’s commitment to environmental and social sustainability, which translates into concrete initiatives to support local communities and the environment.

Now that you have all the necessary information, you are ready to choose the American Express card that best suits your needs. Do not hesitate to visit the official American Express website to compare the different options and apply for your card today!

Frequently Asked Questions

disegno di un ragazzo seduto con nuvolette di testo con dentro la parola FAQ
What are the income requirements to apply for an American Express card?

Income requirements vary depending on the card. For entry-level cards, such as Blu and Essential, an annual income of at least €11,000 is sufficient. For premium cards, such as Gold and Platinum, a higher income and a good credit history are required.

How can I apply for an American Express card?

You can apply for an American Express card online by filling out the application form on the official Amex website. You will need to provide personal information, income and employment data, and accept the terms and conditions.

Can I use my American Express card abroad?

Yes, American Express cards are accepted at millions of merchants worldwide. However, fees may apply for foreign currency transactions.

How can I contact American Express customer service?

You can contact American Express customer service by calling the dedicated number (found on the back of the card), available 24 hours a day, 7 days a week. Alternatively, you can use the mobile app or the reserved area of the website to send a message or find answers to common questions.

How does the Membership Rewards® program work?

The Membership Rewards® program allows you to accumulate points for every euro spent with your American Express card. You can use the points to get travel, hotels, shopping, gift cards or convert them into cashback.

What are the benefits of American Express Business cards?

American Express Business cards offer specific benefits for professionals and companies, such as expense management, business travel, access to airport lounges, travel insurance and purchase protection.

Francesco Zinghinì

Electronic Engineer expert in Fintech systems. Founder of MutuiperlaCasa.com and developer of CRM systems for credit management. On TuttoSemplice, he applies his technical experience to analyze financial markets, mortgages, and insurance, helping users find optimal solutions with mathematical transparency.

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