In Brief (TL;DR)
We explore the key differences between the Windows and macOS ecosystems to help you choose the perfect computer for your needs.
We analyze the pros and cons of each platform to help you choose the perfect computer for your workflow.
Discover which ecosystem best meets your needs with our in-depth comparative analysis.
The devil is in the details. 👇 Keep reading to discover the critical steps and practical tips to avoid mistakes.
The choice between a Windows computer and a Mac has never been as complex and fascinating as it is in 2025. It’s no longer just about comparing technical specs or prices, but about choosing between two profoundly different user philosophies. In Italy, the personal computer market reflects a cultural divide between the corporate tradition, historically tied to Microsoft, and the creative innovation that often sees Apple as its standard-bearer. This decision influences how we work, create, and interact with the digital world.
For the average Italian user—ranging from university students to freelancers and business executives—understanding the nuances of these ecosystems is crucial. Mediterranean culture, which values both aesthetics and functionality, often finds itself divided. On one hand, there’s the versatility and ubiquity of Windows, capable of adapting to any budget and hardware need. On the other, there’s the allure of Apple’s “walled garden,” which promises a smooth and seamless user experience, especially for those who already own an iPhone.
Choosing an operating system in 2025 is not just a matter of software, but an investment in your workflow and compatibility with the digital future.

The Market Landscape in Italy and Europe
In the European context, and specifically in Italy, Windows maintains a dominant market share, especially in the corporate and public administration sectors. Familiarity with Microsoft’s interface and compatibility with specific management software (often linked to Italian bureaucracy) make PCs the “traditional” choice. However, recent data shows steady growth for macOS, driven not only by creatives but also by programmers and managers seeking reliability and battery life.
Italy is undergoing an accelerated digital transition. In this scenario, the perception of the MacBook has shifted: from a luxury item to an essential productivity tool for those who work on the go. Start-ups and communication agencies in Milan or Rome are increasingly leaning towards the Apple ecosystem, while manufacturing industries and traditional law firms remain loyal to the flexibility of Windows. If you’re undecided on the hardware format, you might find it useful to delve into the comparison Laptop vs. Desktop: Which PC to Choose for Work in 2025.
The Apple Ecosystem: Perfect Integration
Apple’s undeniable strength lies in the integration between its devices. The “Continuity” feature allows you to start an email on your iPhone and finish it on your Mac, or use an iPad as a second screen without complex configurations. For the Italian user who always has their smartphone in hand, this synergy often justifies the higher hardware price. The introduction of Apple Silicon chips (M-series) has also redefined expectations for battery life, a critical factor for those who frequently travel by train or work in coworking spaces.
The user experience on macOS is designed to be intuitive, minimizing the need for technical maintenance. Fewer invasive updates and nearly invisible driver management are tangible benefits. However, this centralized control limits hardware customization freedom. Those who choose a MacBook accept the package as is, without the ability to upgrade internal components in the future—a philosophy that rewards simplicity at the expense of modularity.
The Windows Ecosystem: Freedom and Versatility
Windows 11 represents the ultimate expression of freedom of choice. The Microsoft ecosystem is not tied to a single hardware manufacturer: you can find Windows computers on a budget-friendly $300 laptop as well as on a $5000 graphics workstation. This democratization of technology is fundamental in the Italian market, where budget is often a decisive factor for families and small businesses. The variety of form factors, from 2-in-1s to ultra-powerful gaming PCs, is an advantage that Apple cannot match.
Another crucial aspect is gaming. If your goals include video game entertainment, Windows remains the only logical choice. The compatibility with the latest graphics cards and the immense library of games available on PC are unmatched by macOS. Furthermore, AI integration is becoming central; to find out how to make the most of it, you can read our guide on Copilot on Windows: Tips and Secrets to Master AI.
Windows is the choice for those who want total control: from the choice of processor to the graphics card, to the ability to repair and upgrade their PC over time.
Software, Compatibility, and Security
In Italy, software compatibility is a hot topic. Many public administration portals, digital signature software, or legacy management systems were developed with Internet Explorer or Windows environments in mind. Although the situation has improved drastically and almost everything is now web- or cloud-based, in some specific professional fields (like accountants or notaries), Windows still offers a smoother path. macOS, on the other hand, is the de facto standard for video editing, music production, and graphic design.
On the security front, the historical narrative saw Macs as immune to viruses. While macOS remains very robust thanks to its UNIX architecture, its growing popularity has made it a more attractive target for cybercriminals. Windows, for its part, has made great strides with the integrated Defender, but it requires more active attention from the user. To learn more about how to protect yourself, check out the article on cybersecurity and how to protect your privacy and data online.
Longevity and Value Over Time
An often-overlooked aspect in the comparison is residual value. Apple products, particularly MacBooks, tend to maintain an exceptionally high market value in Italy. Reselling a Mac after three years often allows you to recover a significant amount, amortizing the high initial cost. This creates a vibrant second-hand market and makes buying an Apple product less burdensome in the long run than it appears on the price tag.
Windows PCs, with rare high-end exceptions (like Dell’s or Lenovo’s business lines), tend to depreciate more quickly. However, the entry cost is significantly lower. The ability to upgrade a desktop PC or some Windows laptops (by adding RAM or an SSD) can extend the machine’s operational life without having to replace it entirely—an approach that embraces the tradition of “DIY” and smart savings.
Accessories and Peripherals
The choice of ecosystem also heavily influences the accessories you’ll buy. Apple pushes towards a wireless and minimalist world, often requiring dongles and adapters to connect legacy peripherals (USB-A, standard HDMI). The experience is great if you stay within the Apple enclosure (AirPods, Magic Mouse), but it can become frustrating if you need to connect old projectors or standard external hard drives.
The Windows world is generally more accommodating with physical connections, maintaining a variety of ports even on modern laptops. However, the quality of drivers for audio or video peripherals can vary enormously among manufacturers. If you’re looking for the perfect audio companion for your new computer, check out the ultimate guide to wireless headphone reviews 2025.
Conclusion

Choosing between Windows and macOS in 2025 depends entirely on your personal and professional priorities. If you’re looking for a device that works perfectly “out of the box,” with exceptional battery life, an iconic design, and value that lasts, the MacBook and the Apple ecosystem are the winning choice, especially for creatives and iPhone users. It’s the ideal investment for those who want to focus on “what” to do, rather than “how” to make the tool work.
Conversely, if you need maximum flexibility, want to play the latest AAA titles, work with specific business software, or have a limited budget, Windows remains the undisputed king. The Microsoft platform offers a freedom that Apple does not, allowing you to build an experience tailored to your needs. Ultimately, there is no absolute winner: there is only the best operating system for your digital lifestyle. For an even broader overview of current options, we recommend reading the direct comparison Windows vs. Mac: Which to Choose in 2025.
Frequently Asked Questions

It depends on your major. macOS (MacBook Air) is ideal for humanities due to its long battery life. Windows is often necessary for Engineering or Architecture due to compatibility with specific technical software.
Yes, but with limitations. Windows dominates gaming with a huge library and superior hardware support. Macs with Apple silicon are improving, but the selection of titles is still very limited compared to PC.
Initially, yes, as Apple doesn’t produce low-end models. However, premium Windows PCs (ultrabooks) have similar prices. Additionally, Macs hold their value much better over time, allowing for a significant cost recovery upon resale.
No, the learning curve is short (about 1-2 weeks). You need to get used to different shortcuts (Command key) and window management, but the interface is designed to be very intuitive.
Yes, Office (Word, Excel, PowerPoint) is fully supported on macOS. The differences are minimal, although some niche features or specific corporate Excel plugins may only work on the Windows version.

Did you find this article helpful? Is there another topic you'd like to see me cover?
Write it in the comments below! I take inspiration directly from your suggestions.